BUSINESS

Xiaomi CEO Breaks Silence After Fatal SU7 Crash, Pledging to Make Safety a Top Priority

Published: May. 17, 2025 5:23 a.m. GMT+8

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A Xiaomi SU7 electric vehicle on display at one of the company's stores in Shanghai on March 16, 2025.

Lei Jun, CEO of Xiaomi Corp., addressed employees in an internal video leaked Friday, responding for the first time to the fatal SU7 accident that killed three people in March. In the video he pledged to make Xiaomi’s cars the safest in their class.

“We’ve been hit by a storm of doubts, criticism and blame,” Lei said, acknowledged, calling the incident a defining test for Xiaomi’s fledgling car division.

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Xiaomi CEO Lei Jun responded to the fatal SU7 accident, pledging to make Xiaomi’s cars the safest in their class, amid criticism and regulatory scrutiny.
The company faces unresolved questions about the accident and backlash over a software update and carbon fiber hood, leading to user dissatisfaction and potential legal action.
SU7 deliveries dropped to 28,000 units in April from over 29,000 in March, and Xiaomi’s share price has fallen by about 15% since its March peak.

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Who’s Who

Xiaomi Corp.: Xiaomi Corp. is a prominent Chinese technology company known for smartphones and consumer electronics. Recently, it entered the electric vehicle market with its SU7 sedan. The company has faced scrutiny and controversy after a fatal SU7 accident in March 2024, leading to calls for improved safety, regulatory attention, and criticism over features and advertising. CEO Lei Jun has emphasized responsibility and safety, while sales and share prices have been impacted by these issues.

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