In Depth: Who Takes Responsibility When Self-Driving Cars Crash?
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Smart-driving technology is the latest battleground in China’s auto industry. Carmakers are eager to claim the high ground in intelligent mobility and have accelerated the rollout of vehicles fitted with advanced driver assistance technology. But amid the industry hype, a fatal car crash disrupted the competition, serving as a stark reminder that the road to self-driving cars is paved not only with innovations but also with risks and uncertainties.

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- China’s auto industry is fiercely competing in smart-driving tech, with nearly 60% of new cars in 2024 having Level 2 driver-assistance systems, sparking pricing wars and marketing concerns.
- A fatal Xiaomi SU7 crash in March 2024 triggered public debate and government scrutiny over misleading advertising and the risks of advanced driver-assistance features.
- Regulators have urged carmakers to clarify marketing claims, rigorously test updates, and establish clearer accountability, as Level 3 systems near mainstream adoption.
Smart-driving technology has rapidly become a focal point of competition in China’s automotive industry, with carmakers striving to lead in intelligent mobility by rolling out vehicles equipped with advanced driver assistance systems. However, this technological race is also fraught with risks. A stark example occurred on March 29, when a Xiaomi SU7 electric sedan, operated under its intelligent driving system, crashed into a concrete divider, killing all three university students inside after the vehicle burst into flames. This tragedy underscored the potential dangers of advanced driving technology and ignited a nationwide debate about the proper use of such systems and the pervasive marketing-driven misconceptions about their capabilities. Industry leaders like Yu Kai, CEO of Horizon Robotics, have raised concerns over companies exaggerating the abilities of their driver assistance technologies, and have called for stronger government actions to curb misleading promotions and protect consumers [para. 1][para. 2][para. 3].
Since mid-2024, competition among China’s new energy vehicle (NEV) makers has intensified, with a rush to introduce mass-market models equipped with smart driving features suitable for both highways and urban environments. For instance, in July 2024, Guangzhou Automobile Group’s Aion brand launched a smart SUV priced at 160,000 yuan (about $22,000). Soon after, industry leader BYD released 21 budget cars featuring its “God’s Eye” intelligent system, priced from 70,000 yuan to 200,000 yuan. This price war among major players has made smart cars more accessible, but also raised concerns, as competition has led to the blurring of lines between assisted and autonomous driving in advertising. Car companies often highlight the “self-driving” capacities of their systems, although manuals still require drivers to stay attentive and ready to take control, reflecting legal and liability considerations [para. 4][para. 5][para. 6][para. 7][para. 8][para. 9][para. 10].
The Chinese authorities have responded to these issues. On April 16, 2024, the Ministry of Industry and Information Technology (MIIT) summoned representatives of about 60 car companies, directing them to tone down the hype in their advertising about driver assistance systems, stop using terms like “autonomous driving” for Level 2 systems, and standardize over-the-air (OTA) software updates. OTA updates, which allow companies to upgrade smart driving features after purchase, have become a major selling point but also pose risks, as immature technologies can be released to consumers prematurely [para. 11][para. 12][para. 13][para. 14][para. 15].
Driver assistance and autonomous driving systems are classified from Level 0 to Level 5, with Level 1 and Level 2 systems requiring the driver to stay in control at all times. In 2024, approximately 59.7% of new passenger cars sold in China were equipped with Level 2 systems. The Chinese government aims to have vehicles with Level 3, or “conditional,” automation mass-produced by 2025. Several automakers have been allowed to test Level 3 vehicles, but this raises further regulatory challenges, particularly around accident liability. While current guidelines typically hold the driver responsible for accidents with autonomous driving features turned on, proposed revisions would clarify accountability and insurance standards as the adoption of Level 3 systems increases. Leading firms like GAC, XPeng, and Huawei have announced plans to launch Level 3 systems in the near future, indicating that the smart-driving push will continue even as regulators work to update policies and standards for this new era of mobility [para. 16][para. 17][para. 18][para. 19][para. 20][para. 21][para. 22][para. 23][para. 24][para. 25][para. 26].
- Xiaomi
- According to the article, a Xiaomi SU7 electric sedan was involved in a fatal crash in East China while operating under the company's intelligent driving system. The accident resulted in the deaths of all three passengers and sparked nationwide discussion about the responsible use and marketing of assisted driving systems, highlighting concerns over exaggerated claims and accountability in smart-driving technology.
- Horizon Robotics Inc.
- Horizon Robotics Inc. is a Chinese designer of self-driving computing chips. Its CEO, Yu Kai, has expressed concern about car companies overstating the abilities of driver assistance systems. He has called for increased government efforts to protect consumers from misleading marketing claims regarding smart-driving technology.
- Guangzhou Automobile Group Co. Ltd.
- Guangzhou Automobile Group Co. Ltd. (GAC) is a major Chinese automaker. In July 2024, its EV brand Aion launched a pure electric SUV with an advanced smart driving system, lowering the smart car price to 160,000 yuan ($22,000). This move pushed domestic rivals to follow, intensifying price competition and accelerating the adoption of intelligent driving technology in China’s automotive market.
- Aion
- Aion is the electric vehicle (EV) marque of Guangzhou Automobile Group Co. Ltd. (GAC). In July 2024, Aion became the first to lower the price of a smart car with advanced driving technology to 160,000 yuan ($22,000), launching a pure electric SUV equipped with an advanced smart driving system, sparking a wave of similar moves by domestic competitors in China’s auto market.
- BYD Co. Ltd.
- BYD Co. Ltd., a major Chinese EV maker, launched 21 budget models in February fitted with its God’s Eye intelligent driving system, with prices from 70,000 to 200,000 yuan. This move further lowered the cost of owning a smart car in China and intensified the industry’s price war. BYD was also among the nine automakers approved for Level 3 autonomous driving road tests in June last year.
- SAIC Motor
- According to the article, SAIC Motor is among the nine automakers that received approval from China’s Ministry of Industry and Information Technology (MIIT) in June last year to conduct road tests with vehicles equipped with Level 3 autonomous driving systems. This reflects SAIC Motor’s active involvement in developing and testing advanced self-driving technologies as the industry moves toward greater automation.
- XPeng Inc.
- XPeng Inc. is a Chinese electric vehicle maker mentioned in the article. Its CEO, He Xiaopeng, is also a deputy to the National People’s Congress. He proposed that the government should amend traffic laws to clarify accident liability for different levels of smart vehicles and establish industry standards for related insurance products. XPeng is also working on launching Level 3 autonomous driving systems.
- Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. is actively developing autonomous driving systems and plans to launch the fourth version of its Advanced Driving System in 2025. This new system will be capable of Level 3 self-driving, which allows a car to operate autonomously under certain conditions, though the driver must be ready to take control in emergencies. Huawei is among several companies announcing timetables for launching Level 3 autonomous driving technology.
- IDC
- According to the article, IDC is a research firm that provides data on China’s automotive market. The article cites IDC as reporting that about 59.7% of new passenger vehicles sold in China in 2024 were fitted with a Level 2 assisted-driving system.
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