CX Briefing: France Fines Shein

A rundown of the news making headlines in and around China:

Fast-fashion fines: Fast-fashion retailer Shein has been fined 40 million euros ($47.1 million) by the French government as Chinese e-commerce companies face growing regulatory scrutiny in the EU. France’s competition regulator announced Thursday that it had penalized the company for advertising false discounts on its website and making unsubstantiated environmental claims. The fine is just part of the regulatory backlash that Shein and fellow Chinese e-commerce platforms like Temu and AliExpress have run into in the EU. In the face of tougher regulations in the U.S., the retailers have been trying to grow their businesses in Europe, only to spark concerns about cheap goods flooding into the EU.