CX Daily: East Buy’s earnings fizzle with the exit of one livestreamer
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In Depth: East Buy’s earnings fizzle with the exit of one livestreamer
Chinese e-commerce company East Buy Holding Ltd. may have had too many eggs in one basket.
Plummeting sales and profits in its latest annual report reveal just how much the company had come to rely on a livestreamer who had become its public face and then parted ways with it last year after a public spat with the then-CEO.
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