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In Depth: Lean Times Ahead for Producers of Weight-Loss Drugs

Published: Sep. 18, 2025  6:35 p.m.  GMT+8
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While innovative GLP-1 drugs have been blockbusters, spiraling competition could spell a shakeout for the industry, investors warn. Photo: AI generated
While innovative GLP-1 drugs have been blockbusters, spiraling competition could spell a shakeout for the industry, investors warn. Photo: AI generated

A new class of drugs has transformed weight loss worldwide, for those that can afford it. GLP-1 receptor agonists mimic a gut hormone to boost insulin release, slow digestion and curb hunger.

Since 2023, two firms have turned these drugs into blockbusters.

Novo Nordisk A/S reported first-half revenue of 112.76 billion Danish kroner ($16.35 billion) from semaglutide, sold as a weight-loss injection, diabetes injection and oral tablet. Weight-loss injection sales grew 78%, the fastest among the three.

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  • Since 2023, GLP-1 drugs have fueled blockbuster sales: Novo Nordisk’s semaglutide earned $16.35B (weight-loss sales up 78%), and Eli Lilly’s tirzepatide $14.73B (weight-loss sales up 223%) in the first half of 2024.
  • Over 30 Chinese GLP-1 drugs are in development, but intense competition, patent expiries, and recent disappointing clinical data create market risks.
  • Drugmakers are differentiating via added health benefits, but only data-proven, effective products will likely succeed.
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Explore the story in 3 minutes

A new class of weight loss drugs, known as GLP-1 receptor agonists, has made a significant global impact, primarily benefiting those who can afford these innovative therapies. GLP-1 agonists imitate a gut hormone to enhance insulin release, slow digestion, and reduce hunger signals, making them effective for both weight management and diabetes treatment. Since 2023, two companies have emerged as global leaders in this industry: Novo Nordisk and Eli Lilly[para. 1][para. 2].

Novo Nordisk generated first-half revenue of 112.76 billion Danish kroner ($16.35 billion) from its semaglutide products, including weight-loss injections, diabetes injections, and oral tablets, with weight-loss injection sales growing 78%—the fastest of the three. Eli Lilly’s tirzepatide closely follows, achieving combined first-half sales of $14.73 billion for its diabetes and weight-loss injections. Particularly notable was its weight-loss injection revenue, which surged by 223%[para. 3][para. 4].

The lucrative opportunities have prompted other pharmaceutical giants to join the race. Roche reacquired GLP-1 assets in 2023, while Sanofi and AbbVie are investing in next-generation drugs. Industry experts note that, given the enormous market potential for obesity treatment, GLP-1 drugs could eventually be used alongside therapies for cardiovascular and kidney diseases[para. 5][para. 6].

Chinese pharmaceutical companies are also intensively developing GLP-1 drug candidates, with over 30 in the pipeline. Eccogene Inc., United Laboratories, and Jiangsu Hengrui Pharmaceuticals have already struck significant licensing deals with global companies, demonstrating China's increasing influence and innovation in this sector. Notably, in 2025, United Laboratories licensed an injectable GLP-1 to Novo Nordisk for $200 million[para. 7][para. 8].

However, industry insiders caution that the rapid influx of developers into this market could lead to an eventual shakeout. Many entrants lack differentiation, and without successful licensing deals or regulatory approvals, large financial losses are possible since late-stage clinical trials can cost hundreds of millions of yuan[para. 9][para. 10][para. 11].

Recent clinical data have disappointed the market. Eli Lilly's Orforglipron, an oral GLP-1, reduced body weight by 12.4% over 72 weeks in a phase 3 trial—less effective than existing injected drugs. Viking Therapeutics’ VK2735 achieved 10.9% weight loss at 13 weeks but saw a 38% dropout rate due to adverse side effects. These results have led to caution among investors and affected the valuation of similar oral GLP-1 candidates from Chinese firms[para. 12][para. 13][para. 14][para. 15][para. 16][para. 17].

As GLP-1 patents, like semaglutide’s, approach expiration in 2026, the market will likely see an influx of generics, creating fierce competition and downward price pressures. Industry leaders emphasize that future winners will be those developing the fastest, safest, and most effective treatments, with clear product differentiation and strong late-stage clinical results[para. 30][para. 31][para. 32][para. 33][para. 34][para. 35].

Companies are also broadening the health benefits of their drugs beyond weight loss. Novo Nordisk’s Wegovy outperformed tirzepatide in reducing cardiovascular risks in overweight or obese patients. It also gained U.S. approval for additional liver and kidney indications. Likewise, Eli Lilly is expanding tirzepatide's approved uses, recently gaining approval in China for sleep apnea linked to obesity[para. 36][para. 37][para. 38][para. 39][para. 40][para. 41][para. 42]. Experts warn, however, that smaller companies may struggle without partnerships due to the market advantages held by big pharma[para. 43].

Overall, GLP-1 therapies are at a crossroads: fierce scientific and commercial competition, rapid clinical advances, and looming generic competition will shape who prevails in an increasingly crowded and high-stakes global health arena[para. 44][para. 45].

AI generated, for reference only
Who’s Who
Novo Nordisk A/S
Novo Nordisk A/S, a Danish company, has achieved blockbuster status with its GLP-1 drug semaglutide, available as a weight-loss and diabetes injection, and an oral tablet. In the first half of the year, the company reported 112.76 billion Danish kroner ($16.35 billion) in revenue from semaglutide, with weight-loss injection sales growing 78%, the fastest among the three formulations. Novo Nordisk also licensed an injection from United Laboratories Ltd. for $200 million in 2025.
Eli Lilly & Co.
Eli Lilly & Co. (礼来公司) is a prominent company in the GLP-1 drug market. Their tirzepatide, used for diabetes and weight-loss, generated $14.73 billion in first-half sales, with a significant 223% surge in weight-loss injection sales. However, their oral drug Orforglipron's Phase 3 trial results, showing a 12.4% body weight reduction, fell short of expectations and its own Phase 2 results, impacting the company's shares. Despite this, Eli Lilly is expanding tirzepatide's indications, with recent approval in China for sleep apnea and obesity.
Roche Holding AG
Roche Holding AG repurchased GLP-1 assets in 2023, signaling its entry or increased involvement in the GLP-1 drug market. This action places them among other global drugmakers that are actively investing in next-generation drugs for weight loss, recognizing the growing and lucrative nature of this market.
Sanofi SA
Sanofi SA is actively investing in next-generation GLP-1 drugs. This French multinational pharmaceutical company is among other global drugmakers seeking to enter the competitive and lucrative market for weight-loss and diabetes treatments, following the success of blockbusters from Novo Nordisk and Eli Lilly.
AbbVie Inc.
艾伯维公司 (AbbVie Inc.) is listed among other global drugmakers that are investing in next-generation GLP-1 drugs for the treatment of obesity. Along with Sanofi SA, it is focused on developing new drugs in this class.
Crimson Gateway
Crimson Gateway is a venture capital firm that focuses on incubating innovative medicines. Peng Wei, a partner at Crimson Gateway, believes that obesity is a significant market and that GLP-1 drugs could eventually be used with cardiovascular and kidney therapies.
Eccogene Inc.
Eccogene Inc. (亿柯景生物技术有限公司) is a Chinese biotechnology company. In 2023, it licensed an early-stage oral drug to AstraZeneca PLC for $185 million. This highlights its involvement in the competitive GLP-1 drug development market.
AstraZeneca PLC
AstraZeneca PLC licensed an early-stage oral drug for $185 million from Eccogene Inc. in 2023. This acquisition highlights the company's interest in the burgeoning GLP-1 drug market for weight loss.
United Laboratories Ltd.
联合制药有限公司 (United Laboratories Ltd.) licensed a GLP-1 injection to Novo Nordisk in 2025 for $200 million. This deal highlights the trend of Chinese drugmakers securing overseas licensing agreements for their GLP-1 drug candidates, as global pharmaceutical companies look to expand their offerings in the booming obesity market.
Jiangsu Hengrui Pharmaceuticals Co. Ltd.
Jiangsu Hengrui Pharmaceuticals Co. Ltd. (600276.SH, 01276.HK) secured a licensing deal in May 2024 for two types of injections and an oral drug. The deal, valued at $100 million upfront, also included a 19.9% stake in the buyer, U.S.-based Kailera Therapeutics Inc. Their HRS9531 injection has demonstrated benefits beyond glucose reduction and weight loss, showing improvements in blood pressure, lipids, insulin resistance, uric acid, and proteinuria.
Kailera Therapeutics Inc.
Kailera Therapeutics Inc. is a U.S.-based company that recently acquired a licensing deal from Jiangsu Hengrui Pharmaceuticals Co. Ltd. (600276.SH, 01276.HK). This deal, finalized in May 2024, granted Kailera Therapeutics two types of injections and an oral drug for $100 million, in addition to a 19.9% stake in the company.
Viking Therapeutics Inc.
Viking Therapeutics Inc. developed VK2735, an oral peptide GLP-1 drug. Its Phase 2 trial showed promising weight loss (10.9% in 13 weeks) but also raised safety concerns due to a high rate of side effects (nausea, vomiting, diarrhea, or constipation in 90% of patients) and a 38% dropout rate. High production costs also pose a commercialization challenge.
Yiyuan Investment
Yiyuan Investment's Managing Director, Guo Xisi, commented on the impact of weaker-than-expected clinical trial results for oral GLP-1 drugs. He stated that these results could affect valuations for similar drug pipelines, potentially dampening physician adoption, peak sales, licensing deals, and approval chances. However, he also noted that the data presents opportunities for optimization and breakthroughs in iteration.
Pfizer Inc.
Pfizer Inc. previously pursued three oral obesity drugs but halted their development. Despite this, the company remains highly interested in the GLP-1 sector due to its vast market, rapid R&D progress, and continuous new discoveries in the field. Pfizer has $13 billion in acquisition funds and is actively looking for new opportunities in this space.
AI generated, for reference only
What Happened When
Since 2023:
Novo Nordisk A/S and Eli Lilly & Co. have transformed GLP-1 drugs into blockbusters.
2023:
Roche Holding AG repurchased GLP-1 assets.
2023:
Eccogene Inc. licensed an early stage oral drug to AstraZeneca PLC for $185 million.
By May 2024:
Jiangsu Hengrui Pharmaceuticals Co. Ltd. secured a $100 million licensing deal (plus 19.9% stake) with Kailera Therapeutics Inc., packaging two kinds of injections and an oral drug.
January 2025:
Ozempic was approved to reduce the risk of kidney failure and cardiovascular death in diabetic patients with chronic kidney disease.
Earlier in 2025:
Wegovy gained approval in the U.S. to treat adults with metabolic dysfunction–associated steatohepatitis with moderate to severe liver fibrosis.
2025:
United Laboratories Ltd. licensed an injection to Novo Nordisk for $200 million.
2025:
Multiple GLP-1 drugs are set to launch, increasing supply and internal competition.
July 2025:
Tirzepatide was approved in China to improve sleep disorders in adults with moderate to severe obstructive sleep apnea and obesity.
August 2025:
New data on two oral GLP-1 drugs (Orforglipron by Eli Lilly and VK2735 by Viking Therapeutics) fell short of market expectations.
Aug. 5, 2025:
On an earnings call, Pfizer CEO Albert Bourla said the company is very interested in the obesity drug sector.
Early September 2025:
Novo Nordisk presented cardiovascular benefit data for Wegovy at the 2025 European Society of Cardiology Congress.
AI generated, for reference only
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