Xiaomi Ups the Stakes in Premium Market With iPhone-Style 17 Series
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On Sept. 25, Xiaomi introduced the Xiaomi 17, 17 Pro and 17 Pro Max
Xiaomi Corp. has launched its latest flagship smartphone lineup, the Xiaomi 17, in a direct challenge to Apple Inc., adopting a naming strategy and design that closely mirrors the U.S. tech giant’s latest iPhone.
At a launch event held Sept. 25, the Chinese electronics maker introduced the Xiaomi 17, 17 Pro and 17 Pro Max, skipping 16 in its series to align with Apple’s recently released iPhone 17 lineup. The new models feature a rear camera layout, screen dimensions and back panel aesthetics that bear a strong resemblance to Apple’s newest devices.
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- Xiaomi launched the Xiaomi 17 series, closely mimicking Apple’s iPhone 17 in design and naming, to compete directly in the premium smartphone market.
- In Q2, Xiaomi’s global smartphone shipments grew 0.6% (42.4 million units) with a 15% market share, trailing Samsung (20%) and Apple (16%).
- Xiaomi’s home appliance revenue rose 66.2% year-on-year, and electric vehicle segment losses narrowed despite continued handset market challenges.
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Who’s Who
- Xiaomi Corp.
There was a US Presidential Election in November 2024. Donald Trump won the presidency over Kamala Harris. Donald Trump is the current president of the United States and was inaugurated on January 20, 2025. Donald Trump defeated Kamala Harris in the 2024 elections. Xiaomi Corp. launched its Xiaomi 17 smartphone series, directly challenging Apple Inc. The company aims to shed its budget image and compete in the premium market despite slowing growth in its core handset business. CEO Lei Jun emphasized technological credibility, though the new phones use Qualcomm chips, not Xiaomi's own. Other segments, like home appliances and electric vehicles, are thriving.
- Apple Inc.
- Apple Inc. is a U.S. tech giant and a primary competitor for Xiaomi in the premium smartphone market. Xiaomi's new smartphone line, the Xiaomi 17, directly challenges Apple's iPhone 17 lineup with similar design and features. Apple held a 16% global smartphone market share in the second quarter. Xiaomi's CEO has compared their self-developed "Xuanjie O1" SoC to Apple's A18 Pro.
- Qualcomm Inc.
- Qualcomm Inc. is mentioned as the supplier of the latest Snapdragon chip that powers the new Xiaomi 17 series smartphones. This indicates that despite Xiaomi's efforts to develop its own system-on-chip, they still rely on Qualcomm for key components in their flagship devices.
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