CX Daily: A Recipe for Satisfaction After Diners Express Doubts Over Pre-Cooked Meals
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A public feud between restaurant chain Xibei and celebrity influencer Luo Yonghao has cast fresh attention on China’s fast-growing pre-made meal industry
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Cover Story: A Recipe for Satisfaction After Diners Express Doubts Over Pre-Cooked Meals
A high-profile spat between a celebrity influencer and a major restaurant chain has thrust China’s booming pre-made meal industry into the spotlight, triggering consumer outrage, regulatory scrutiny and a renewed debate over food transparency.
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