Chinese Firms Should Target Southeast Asia, Latin America for Growth, Says J&T Express Investor
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Chinese companies seeking to expand overseas will find a higher rate of success in Southeast Asia and Latin America than in more saturated developed markets, according to Tony Qu, a venture capitalist and early investor in logistics giant J&T Express Co. Ltd.
“A lot of Chinese companies lack strategic thinking when they go overseas,” Qu, founder of ATM Capital, said in a recent interview with Caixin. He argued that choosing the right geography is critical, and that companies should dedicate at least six months to a year of on-the-ground research before making a move.

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- Tony Qu advises Chinese firms to prioritize Southeast Asia and Latin America for overseas expansion, citing higher growth potential and lower competition compared to developed markets.
- He highlights Southeast Asia’s 700 million population, $4 trillion GDP, and $982.3 billion trade with China in 2024; Latin America also has high per capita consumption.
- Qu recommends deep localization and on-the-ground market research, with patience for a two- to three-year adaptation period.
- J&T Express Co. Ltd.
- J&T Express Co. Ltd. is a logistics company that was founded in Jakarta in 2015. An early investor in J&T Express is venture capitalist Tony Qu. In Indonesia, J&T Express captured the market by introducing 24/7 service, a significant improvement over local competitors who only operated during weekday business hours.
- ATM Capital
- ATM Capital is a venture capital firm founded by Tony Qu. It was an early investor in logistics giant J&T Express Co. Ltd., a company that successfully expanded into Indonesia by offering 24/7 service. The firm's founder, Tony Qu, advises Chinese companies expanding overseas to prioritize emerging economies like Southeast Asia and Latin America, emphasizing deep localization and patience.
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