Tencent’s Profit Rises 19% on Overseas Gaming and AI-Powered Ad Surge

Tencent Holdings Ltd. posted a 19% rise in third-quarter profit as growth in international gaming and online advertising offset slower momentum in its domestic market.

The Shenzhen-based tech giant reported a net profit attributable to shareholders of 63.1 billion yuan ($8.9 billion) for the three months ended Sept. 30, according to an earnings statement released Thursday after market close. Revenue climbed 15% year-on-year to 192.9 billion yuan, while non-IFRS net profit rose 18% to 70.6 billion yuan.

The results underscore Tencent’s continued efforts to diversify its revenue streams beyond its home gaming market. International game sales surged, and online advertising revenue remained resilient — both areas increasingly enhanced by artificial intelligence. Tencent said its investments in AI are delivering real-world returns by improving ad targeting and boosting efficiency, helping to solidify its competitive edge in the tech sector.