China’s Wind-Turbine Makers Face Local Market Challenges Overseas, Executive Says
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Chinese wind turbine manufacturers are experiencing a robust surge in exports, but still face significant challenges in adapting to local market demands and complex investment landscapes, an industry executive said.
Huang Hu, vice president of the wind turbine and equipment product platform at Envision Energy Co. Ltd., told Caixin in a recent interview that selling wind turbines overseas tests a company’s ability to manage wind farm construction, respond to customer needs and meet technical requirements.
In the first three quarters of 2025, Envision Energy secured over 9 gigawatts (GW) of new overseas orders, accounting for more than 40% of the total overseas orders gained by Chinese wind turbine makers, according to company data.
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- Chinese wind turbine exports are rising, with Envision Energy securing over 9 GW in new overseas orders in the first three quarters of 2025 and a 40% annual export increase in 2024.
- Key challenges include adapting to varied technical standards, aligning with Western investors, grid disparities, and meeting local content requirements abroad.
- Chinese companies’ strengths are cost-effectiveness, supply chain dominance, and rapid service, with over 70% of European wind turbine supply chains originating from China.
- Envision Energy Co. Ltd.
- Envision Energy Co. Ltd. is a Chinese wind turbine manufacturer experiencing a significant surge in exports. In the first three quarters of 2025, they secured over 9 GW of new overseas orders, representing over 40% of the total overseas orders for Chinese wind turbine makers. Their exports in 2024 reached 2.28 GW, a 40% year-on-year increase.
- Goldwind Science & Technology Co. Ltd.
- Goldwind Science & Technology Co. Ltd. is a Chinese wind turbine manufacturer. In 2024, it was the leading Chinese exporter of wind turbines, surpassing Envision Energy Co. Ltd. Its exports contribute to the accelerated overseas push by Chinese wind turbine companies seeking new growth points beyond their domestic market.
- In 2024：
- Five Chinese manufacturers exported wind turbines to 23 countries; Envision Energy’s exports reached 2.28 GW, a 40% year-on-year increase, ranking second behind Goldwind Science & Technology Co. Ltd.
- Earlier in 2025：
- Envision Energy announced a plan to build a production base in Kazakhstan.
- In the first three quarters of 2025：
- Envision Energy secured over 9 GW of new overseas wind turbine orders, accounting for more than 40% of the total overseas orders gained by Chinese wind turbine makers.
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