Li Auto Makes Consumer Tech Leap With Smart Glasses Launch
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Li Auto Inc. on Wednesday introduced its first consumer tech product, a pair of smart glasses named Livis, marking the electric-vehicle maker’s foray into the AI hardware space as it looks to diversify amid rising pressure in China’s new-energy vehicle sector.
The launch follows the company’s first quarterly loss in nearly three years and signals a shift beyond automobiles to maintain its edge in a competitive market.
Li Auto, which achieved its first annual profit in 2023, is betting on artificial intelligence as the next industrial leap, with cars and robots acting as the core platforms for the technology. “Restricting development to vehicles alone would leave us chasing specs without real user value,” said Fan Haoyu, senior vice president of Li Auto.
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- Li Auto launched its first consumer tech product, Livis smart glasses, marking a diversification from electric vehicles amid increased competition and its first quarterly loss in almost three years.
- The company is focusing on AI, with new units in wearable and spatial robotics, seeing intelligent hardware as a crucial growth area beyond vehicles.
- Livis targets existing Li Auto customers initially and represents a strategic move to broaden the user base and defend against large AI competitors.
- Li Auto Inc.
- Li Auto Inc. recently introduced its first consumer tech product, Livis smart glasses, signaling its entry into AI hardware. This diversification strategy comes amid increasing competition in China's new-energy vehicle sector and follows the company's first quarterly loss in nearly three years. Li Auto, which achieved its first annual profit in 2023, is betting on AI as the future, viewing cars and robots as core platforms for the technology.
- Nio Inc.
- Nio Inc. (蔚来汽车) is mentioned as a rival to Li Auto Inc. Nio ventured into smartphones in 2023, launching a second-generation model in 2024. However, momentum for their smartphone efforts faded, and reports suggest the company has since scaled back its involvement in that area.
- Meta Platforms Inc.
- Meta Platforms Inc. is mentioned in the context of smart glasses, an emerging consumer tech category. Its collaboration with Ray-Ban currently leads the market in smart glasses. The article suggests that Meta's presence indicates the potential in this sector, which Li Auto is now entering.
- 2023：
- Li Auto achieved its first annual profit.
- 2023：
- Nio Inc. ventured into smartphones.
- 2024：
- Nio Inc. launched its second-generation smartphone model.
- By early 2025：
- Li Auto formed new units focused on wearable and spatial robotics.
- 2025-12-03：
- Li Auto introduced its first consumer tech product, a pair of smart glasses named Livis.
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