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Automakers Brace for 2026 Cost Squeeze as Chip, Metal Prices Soar

Published: Jan. 16, 2026  1:31 a.m.  GMT+8
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UBS predicts domestic retail sales of passenger vehicles could dip by 5% in 2026
UBS predicts domestic retail sales of passenger vehicles could dip by 5% in 2026

China’s automakers are heading into 2026 under mounting financial pressures as prices for key inputs — including memory chips, battery-grade lithium carbonate, copper and aluminum — continue to climb. The added burden could inflate production costs by thousands of yuan per vehicle, according to UBS Group.

Despite these rising costs, manufacturers are unlikely to pass them on to consumers due to cutthroat competition in the end market. Gong Min, head of China automotive research at UBS, said at a Wednesday media briefing that the fierce pricing environment will force automakers to absorb the increases internally.

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  • Chinese automakers face rising input costs in 2026, with memory chip and battery lithium prices sharply increasing; auto-grade DRAM and NAND prices have more than doubled in a year.
  • Fierce market competition prevents manufacturers from passing these costs to consumers, squeezing profitability and raising risks of a chip supply shortfall up to 50%.
  • UBS predicts 2026 domestic car sales may dip 5%; industry consolidation is needed, as current regulation only modestly tempers excessive competition.
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Who’s Who
UBS Group
UBS Group is providing insights into the financial pressures faced by China's automakers. Their research indicates that rising input costs, particularly for memory chips and battery materials, could significantly increase production expenses per vehicle. UBS also forecasts a potential 5% dip in domestic retail sales of passenger vehicles in 2026. Furthermore, Gong Min, head of China automotive research at UBS, highlighted the intensifying competition preventing automakers from passing these costs to consumers.
Nio Inc.
Nio Inc.'s chairman, William Li, highlighted escalating memory chip prices as the industry's biggest financial challenge for 2026. This comes as rising costs for various key inputs, including memory chips, battery-grade lithium carbonate, copper, and aluminum, are expected to significantly increase production costs for automakers.
Li Auto Inc.
Meng Qingpeng, vice president of supply chain at Li Auto Inc., raised concerns about a potential chip supply crisis in 2026. He warned of an impending shortfall that could reach nearly 50%, highlighting the challenges facing the automotive industry regarding crucial components.
Guangzhou Futures Exchange
The Guangzhou Futures Exchange is mentioned in the context of rising battery input costs. Specifically, data from this exchange showed that battery-grade lithium carbonate has surged by more than 60% over the past month. This increase contributes to the financial pressures faced by China's automakers.
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