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CX Daily: How China’s Growing Gig Economy Has Left a Generation Adrift

Published: Mar. 3, 2026 9:00 a.m. GMT+8

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Cover Story: How China’s Growing Gig Economy Has Left a Generation Adrift

For all of December, Li Yun spent her weekends pretending to be a dentist or a flight attendant. She wasn’t an actor, nor was she beginning a career in medicine or aviation. She was working as a non-player character, or NPC, at a children’s career experience center, earning 100 yuan ($14.57) a day.

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