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In Profile: How ZXMOTO’s Founder Built the Bike That Took the Moto Racing World by Storm

Published: Apr. 3, 2026  4:30 p.m.  GMT+8
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Zhang Xue is interviewed at a ZXMOTO factory in Chongqing on March 30. Photo: VCG
Zhang Xue is interviewed at a ZXMOTO factory in Chongqing on March 30. Photo: VCG

Over the weekend, French rider Valentin Debise piloted an 820RR-RS motorcycle produced by Chinese startup ZXMOTO to secure back-to-back wins in the Superbike World Championship’s middleweight class at the Portuguese round.

The highlight happened in the first race, where Debise finished nearly 4 seconds ahead of his closest competitor and left top racing teams from Ducati, Honda, Kawasaki, Yamaha and Triumph in his dust.

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  • French rider Valentin Debise won back-to-back Superbike World Championship middleweight races on ZXMOTO's 820RR-RS in Portugal, first victory for a Chinese factory team, beating Ducati, Honda, Kawasaki, Yamaha, Triumph.
  • ZXMOTO founded April 2024 by ex-racer Zhang Xue after Kove Moto exit; launched 500RR (21,000 sold 2025), 820RR (March 2026, 0-100km/h in 2.8s, 280km/h top speed, 43,800 yuan).
  • Raised 90M yuan Series A (Jan 2026, 1.1B yuan valuation); Zhang targets sales doubling, engine/electric expansion amid China's racing push.
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1. French rider Valentin Debise rode ZXMOTO's 820RR-RS to back-to-back wins in the Superbike World Championship middleweight class at the Portuguese round, finishing nearly 4 seconds ahead in the first race ahead of Ducati, Honda, Kawasaki, Yamaha, and Triumph teams [para. 1][para. 2].

2. This marked the first win for a Chinese factory team in the category; ZXMOTO, founded in April 2024 by Zhang Xue in Chongqing, outperformed industry giants [para. 3].

3. Founder Zhang Xue, watching remotely, celebrated emotionally, saying he waited 20 years for this after failing as a racer and entering manufacturing instead [para. 4][para. 5].

4. Previously niche-famous, Zhang's story of youthful struggles, career pivots, and middle-age success went viral post-win [para. 6].

5. Zhang credited rider skills for the win but noted startup line issues he's addressing, preferring technical talk over inspiration; at nearly 40, he aims to advance China's motorcycle industry [para. 7][para. 8].

6. Born 1987 in rural Hunan to divorced parents raised by grandmother, Zhang obsessed over bikes, dropped out to repair them, opening a shop to fund racing dreams [para. 10][para. 11].

7. In 2006 (age 19), he chased Hunan TV crew in rain for stunt footage with a used bike, self-trained; aired show went viral for his grit [para. 12][para. 13][para. 14].

8. Joined a team in 2007 with 60,000 yuan ($8,000) savings but no pay or coaches; by 2009, broke and pivoted to building winning bikes as equivalent to personal victory [para. 15][para. 16][para. 17].

9. Moved to Chongqing 2013 with 20,000 yuan, assembled bikes from parts sold online, gaining enthusiast fame [para. 18][para. 19].

10. Joined maker for R&D on Huanghe models but left; 2017 co-founded Kove Moto with Yan Kai, sales grew from 800 (2018) to 3,000 (2019), 28,000 (2023) [para. 21][para. 22][para. 23].

11. Strategic split led to demotion then exit from Kove in Feb 2024 over engine development [para. 24][para. 25].

12. Founded ZXMOTO April 2024 with 38 million yuan; debut 500RR sold 21,000 in 2025; 820RR (0-100km/h in 2.8s, 280km/h top speed, 43,800 yuan) launched March 2026, won races [para. 26][para. 27][para. 28][para. 29][para. 30].

13. Jan 2026 Series A: 90 million yuan, 1.1 billion valuation; plans ICE expansion 2026, EVs by 2028; lost >20 million yuan 2025 but targets sales double 2026 [para. 31][para. 32].

14. Superbike has classes by displacement; Kove in lightweight, CFMoto in MotoGP (prototypes vs. Superbike's modified production bikes); high costs reflect high-end push [para. 34][para. 35][para. 36].

15. 1990s China dominated SE Asia (80% share) with cheap commuters but lost to price wars, poor quality; now racing tests tech for mass models, brand boost [para. 37][para. 38][para. 39][para. 40].

16. ZXMOTO hired Yamaha engineer, Kawasaki director; China makes ~20M bikes/year, Chongqing cluster: 43 makers, 426 supporters, 10M bikes/20M engines capacity, 90% localization [para. 41][para. 42][para. 43].

17. Zhang: China can match Europe/Japan/US quality with blueprints, gaps in experience overcome by team persistence [para. 44][para. 45].

(Word count: 498)

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Who’s Who
ZXMOTO
ZXMOTO, founded by Zhang Xue in April 2024 in Chongqing, China, achieved a milestone as the first Chinese factory team to win Superbike World Championship middleweight class races with its 820RR-RS bike, ridden by Valentin Debise. The 820RR (launched 2026) hits 0-100km/h in 2.8s, tops 280km/h, priced at 43,800 yuan. Sold 21,000 500RRs in 2025; raised 90M yuan Series A.
Ducati
In the Superbike World Championship’s middleweight class at the Portuguese round, ZXMOTO rider Valentin Debise beat top teams from Ducati, Honda, Kawasaki, Yamaha, and Triumph, winning by nearly 4 seconds.
Honda
ZXMOTO's Valentin Debise outperformed top racing teams from Honda, Ducati, Kawasaki, Yamaha, and Triumph in the Superbike World Championship’s middleweight class at the Portuguese round, winning by nearly 4 seconds.
Kawasaki
Kawasaki is a top racing team outperformed by ZXMOTO's Valentin Debise, who won by nearly 4 seconds in the Superbike World Championship’s middleweight class at Portugal. ZXMOTO poached an event director from Kawasaki to boost its racing performance.
Yamaha
ZXMOTO's rider outperformed top Yamaha racing teams in the Superbike World Championship middleweight class at the Portuguese round. ZXMOTO also hired a Yamaha engineer for engine development.
Triumph
Triumph was among the top racing teams (Ducati, Honda, Kawasaki, Yamaha) left behind by ZXMOTO rider Valentin Debise, who won by nearly 4 seconds in the Superbike World Championship middleweight class at Portugal.
Kove Moto
Kove Moto, co-founded by Zhang Xue in 2017 in Chongqing, shifted from commuter to high-end recreational bikes. Sales grew from 800 units (2018) to 28,000 (2023). Zhang left in Feb 2024 after strategic disputes over proprietary engines (uses Loncin). Competes in Superbike World Championship lightweight class.
Zhufeng Industrial Group
Zhufeng Industrial Group is a Chongqing-based motorcycle maker focused on commuter motorcycles. In 2017, its then-president Yan Kai partnered with Zhang Xue to co-found Kove Moto, targeting the high-end recreational market.
Loncin
Loncin supplied engines to Kove Moto, where Zhang Xue worked before founding ZXMOTO. Zhang believed dependence on Loncin would choke future growth, pushing him to develop proprietary engines. (32 words)
CFMoto
CFMoto, a Chinese motorcycle maker, competes in MotoGP, a premier racing series on par with the Superbike World Championship. Unlike ZXMOTO (middleweight) and Kove Moto (lightweight), it focuses on prototypes rather than modified production bikes.
Zhejiang Venture Capital Group
Zhejiang Venture Capital Group led ZXMOTO's 90 million yuan Series A funding round in January 2026, valuing the company at 1.1 billion yuan.
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