BUSINESS

Trips, Spending Rise During China’s Qingming Holiday

Published: Apr. 8, 2026 5:12 p.m. GMT+8

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Tourists visit the Confucius Temple in Nanjing on April 6, 2026. Photo: VCG

China’s domestic tourism during the Tomb-Sweeping Day holiday saw steady growth as an extended break for students fueled a surge in family trips and long-distance travel.

During the three-day holiday from April 4 to April 6, domestic tourist trips rose 6.8% year-on-year to 135 million, while total tourism spending increased 6.6% to 61.4 billion yuan ($9 billion), according to data from the Ministry of Culture and Tourism.

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Domestic trips rose 6.8% YoY to 135M, spending up 6.6% to 61.4B yuan ($9B) Apr 4-6.
Extended break drove youth flights +70%, scenic visits x4, long-distance >800km +30%.
Promotions boosted hotels +65% in Huangshan; box office fell 19% to 305M yuan.

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Who’s Who

Qunar: Qunar reported that flight bookings for passengers aged 13-18 surged 70% year-on-year from April 1-6 during the Tomb-Sweeping holiday. Visits to scenic spots by this group jumped nearly fourfold. It also noted a >30% increase in travelers covering distances over 800 km.

Tongcheng Travel: Tongcheng Travel reported that bookings for long-haul family trips doubled year-on-year during the Tomb-Sweeping Day holiday (April 4-6).

Fliggy: Fliggy reported that overall travel bookings in Jiangsu grew by nearly 40% during the Tomb-Sweeping Day holiday.

Meituan: Searches for flower-viewing spots in Beijing jumped eight times over the past week on local services platform Meituan.

Maoyan: Maoyan, a ticketing platform, reported that China's national box office during the Tomb-Sweeping Day holiday (April 4-6) dropped 19% year-on-year to 305 million yuan, with admissions falling 13.8% to 8 million.

AI generated, for reference only