CX Daily: Supermarkets in China Hawk Own-Brand Goods in Bid to Diversify

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In Depth: Supermarkets in China Hawk Own-Brand Goods in Bid to Diversify

From global giants to local supermarket chains, brick-and-mortar retailers in China are racing to expand private-label brands in a bid to stand out in an increasingly crowded market, where weak consumer spending and rising online competition are squeezing margins.

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