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Cover Story: World Cup Tests Trump’s Economic Pitch

Published: Jul. 13, 2026  1:26 p.m.  GMT+8
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A French fan lifts a replica of the FIFA World Cup trophy. 2 Singer Katy Perry performs ahead of the 2026 FIFA World Cup group stage match between the U.S. and Paraguay in Los Angeles on June 12. Photo: Matt McNulty/VCG
A French fan lifts a replica of the FIFA World Cup trophy. 2 Singer Katy Perry performs ahead of the 2026 FIFA World Cup group stage match between the U.S. and Paraguay in Los Angeles on June 12. Photo: Matt McNulty/VCG

The 2026 FIFA World Cup, staged across the U.S., Canada and Mexico, coincides with America’s 250th anniversary and arrives two years before the 2028 Olympics in Los Angeles. For the Trump administration, the sequence of marquee events has become a central part of the political legacy it hopes to build in a second presidential term.

The tournament is also giving the U.S. economy a global showcase. The White House has said the World Cup will not only showcase national pride and hospitality, but also highlight President Donald Trump’s commitment to economic opportunity. FIFA has projected that the tournament — the first World Cup expanded to 48 teams and the first held across three countries — will generate $40 billion in revenue, create more than 800,000 jobs across the U.S., Canada and Mexico, and produce about $13.9 billion in total spending.

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