TECH

China’s DJI and Arashi Vision Escalate Battle for 360-Camera Market

Published: Aug. 14, 2026 11:29 p.m. GMT+8

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On Aug. 12, Insta360 launched its new flagship 360-degree camera X6, with a starting price of 3,999 yuan. The following day, DJI released its second-generation 360-degree camera Osmo 360 II, with a starting price of 3,299 yuan. Photo: VCG

Chinese drone maker SZ DJI Technology Co. Ltd. and Shanghai-listed camera company Arashi Vision Inc. this week unveiled competing 360-degree cameras, intensifying their rivalry in the fast-growing smart imaging market.

Arashi Vision on Wednesday launched its flagship X6 camera with a starting price of 3,999 yuan ($593). DJI followed a day later with its second-generation Osmo 360 II, priced from 3,299 yuan, undercutting its rival.

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Arashi Vision launched X6 camera at 3,999 yuan; DJI followed with Osmo 360 II at 3,299 yuan.
Global 360-degree camera shipments rose over 55% year-on-year to 500,000 units in Q1 2026; Arashi Vision held over 68% market share.
Both firms are enhancing automated editing to overcome complexity and expand use beyond extreme sports.

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Who’s Who

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What Happened When

First quarter of 2025：: Global shipments of 360-degree cameras were at a baseline for comparison; the first quarter of 2026 saw a 55% year-over-year increase from this period.

Before June 2025：: Arashi Vision focused on 360-degree cameras as its foundational business and main product line, long before listing on Shanghai's STAR Market.

June 2025：: Arashi Vision listed on Shanghai's STAR Market.

July 2025：: DJI entered the 360-degree camera segment with the original Osmo 360, priced nearly 800 yuan below Arashi Vision's comparable X5 camera.

First quarter of 2026：: Global 360-degree camera shipments exceeded 500,000 units. Arashi Vision held a global market share of more than 68%, up from 2025. Combined shipments of action, 360-degree and gimbal cameras reached 4.1 million units.

Late-June 2026：: IDC released a report showing global 360-degree camera shipments topped 500,000 units in the first quarter of 2026, up more than 55% from the first quarter of 2025.

Early-August 2026：: Arashi Vision founder Liu Jingkang held a media briefing, stating that more than half of Arashi Vision's 360-degree camera users in 2026 use the devices to capture travel and family life rather than extreme sports.