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Taiwan Snack-Maker’s Chairman Threatens Job Cuts as Consumer Tastes Shift

Published: Aug. 19, 2026  12:00 p.m.  GMT+8
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A Want Want plant in Jiangsu province. Photo: VCG
A Want Want plant in Jiangsu province. Photo: VCG

The chairman of Want Want China Holdings Ltd. has warned employees about a major business crisis, threatening to dismiss underperforming managers as the Taiwanese snack and beverage giant struggles with plunging profits and shifting consumer tastes.

The internal reprimand highlights the severe challenges facing the traditional consumer brand in the Chinese market, where fierce competition and a growing preference for healthier alternatives are rapidly eroding the dominance of legacy products.

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