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CX Daily: Game Studios Have Bought Into AI, but Players Still Aren’t Sold

Published: Aug. 20, 2026  9:00 a.m.  GMT+8
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In Depth: Game Studios Have Bought Into AI, but Players Still Aren’t Sold

In early August, sweltering heat in Shanghai did little to keep visitors away from ChinaJoy, China’s largest gaming expo. Crowds packed the halls, queuing for demos, collecting merchandise and posing with cosplayers. Most were in their 20s. Their enthusiasm, however, masked a fundamental question the industry can no longer avoid.

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