BUSINESS

China Targets Global Brands From Silk, Tea

Published: Sep. 8, 2026 11:44 a.m. GMT+8

00:00

00:00/00:00

Listen to this article 1x

Workers at a silk company dry Xiangyunsha silk fabric in Wuzhou, Guangxi on May 24. Photo: VBCG

China has issued its first national guidelines to modernize traditional industries such as silk, tea and porcelain, targeting 50 companies with annual revenue of at least 10 billion yuan ($1.5 billion) by 2028.

The guidelines, released on Monday by six government agencies including the Ministry of Industry and Information Technology (MIIT), outline 20 measures to support these industries, which also encompass traditional Chinese medicine, brewing and arts and crafts.

You've accessed an article available only to subscribers

Subscribe today for just $.99.

VIEW OPTIONS

Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations.

Subscribe to both Caixin Global and Bloomberg - for the price of one.

Share this article

Open WeChat and scan the QR code

DIGEST HUB

Digest Hub

Back

Explore the story in 30 seconds

China issued first national guidelines for silk, tea, porcelain and other traditional industries, targeting 50 firms with 10B+ yuan revenue by 2028.
Policy also aims for 100B-yuan industry clusters and 100 consumer brands by 2028, with world-class enterprises by 2030.
Sectors generate ~8T yuan annually, employ 3.5M; silk exports 90% but lacks pricing power, prompting brand-building measures.

AI generated, for reference only

What Happened When

Monday (release date)：: Guidelines released by six government agencies including MIIT.

Press conference (event date not specified, inferred as after release)：: MIIT Vice Minister Xie Yuansheng and official Feng Haicang provided statements.

By 2028：: Target 50 companies with annual revenue of at least 10 billion yuan; establish industrial clusters each worth 100 billion yuan; build 100 famous consumer brands.