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CX Daily: The Perils Behind China’s Mountain Adventure Craze

Published: Oct. 28, 2026  9:00 a.m.  GMT+8
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In Depth: The Perils Behind China’s Mountain Adventure Craze

In October 2025, heavy snow swept the eastern slope of Mount Everest. Zhou Xiaoliang, a trek leader and training director at outdoor-adventure company Tububang, was guiding a group on a long-distance hike.

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