Reform in the Air for Chinese Broadcasters

By staff reporter Ming Shuliang

( Magazine) A spate of new television programs is likely to appear soon on CCTV's finance and sports channels following the introduction, at least on a limited scale, of market principles for the state-controlled broadcast system.

The State Administration of Radio Film and Television (SARFT) announced in a circular July 16 that, in the future, at least 30 percent of annual TV  broadcast hours must be content purchased from market players.