Caixin
Mar 02, 2012 05:43 PM

Greenpeace Head Discusses Fighting for Change

 

Last year, Greenpeace's "Detox Challenge" campaign was widely covered in the media. The campaign successfully encouraged multinationals like Puma, Adidas, and Nike to work with Greenpeace to clean up their supply chains.

Established more than four decades ago, Greenpeace has become perhaps the most universally recognized environmental group in the world. But it's often the organization's more controversial methods that help to grab the spotlight, and it has faced its share of criticism from companies to governments alike.

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