Subsidized Cartoons, Comics Tickling Too Few

(Beijing) – Breaking into the animated film industry usually requires a basic plan for blending colorful images and clever storytelling in ways that entertain the public – and make money.

Since 2006, however, animated film start-ups in China have done quite well with a lot less effort by simply focusing on tax incentives and other forms of government subsidies rolled out by various agencies through a top-down effort to build the industry.