Caixin
Jul 20, 2016 07:22 PM

Baidu Blames Third-Party Ad Agencies for Illicit Gambling Ads

(Beijing) – Baidu blamed third-party agencies for selling ad space to gambling websites, while regulators investigate the second advertising scandal to hit China's largest search service this year.

An investigation by The Beijing News found banner ads for online gambling sites showed up on Baidu's search results pages in late June. These websites were marked as "business promotion" – Baidu's pseudonym for paid ads. This also indicates that the search engine had verified the credentials of the company posting them. The ads for gambling services only appeared on Baidu at night after 10 p.m. and were not seen after 9 a.m., the newspaper said.

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