Caixin
Dec 16, 2016 02:26 PM
BUSINESS

As Soda Demand Fizzles, Coca-Cola Adjusts China Strategy

Photo: Visual China
Photo: Visual China

As memories of a "golden decade" of soft drink sales fade in China, global beverage kingpin Coca-Cola Co. is tasting the future by transferring its mainland bottling business to long-time franchisees.

Coca-Cola's pending bottling divestment, which has been valued by analysts at about $1 billion, is one of at least three recently announced deals reflecting a changing landscape for the beverage business in the world's second-largest economy.

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