Caixin
Dec 23, 2016 06:04 PM
BUSINESS

Renowned Chinese Brands Join Bike-Sharing Craze

Bicycles developed under a partnership between bike-sharing service platform U-Bicycle and Zhonglu Co. Ltd., maker of Forever bikes, are shown in Shanghai on Tuesday. Photo: IC
Bicycles developed under a partnership between bike-sharing service platform U-Bicycle and Zhonglu Co. Ltd., maker of Forever bikes, are shown in Shanghai on Tuesday. Photo: IC

(Beijing) — Two of China's most famous bicycle brands, Phoenix and Forever, will leverage their names in bike-sharing services, joining a crowded field that has helped revive the nation's pedaling tradition.

The 57-year-old Phoenix Co. Ltd. will partner with existing player Ofo, known for its trademark yellow bicycles, to take the Chinese bike-sharing concept overseas to Silicon Valley and London, Ofo founder and CEO Dai Wei announced on Friday.

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