Yahoo to Become Alibaba Alter Ego with Name Change

Investors who can’t get enough of Chinese Internet sensation Alibaba soon will have a new flavor of the e-commerce giant to try: Altaba.

That’s the idea behind the proposed name for a new holding company whose largest asset will be 15% of Alibaba Group Holding Ltd.’s stock at the end of a long process whose conclusion will spell the end of former Internet titan Yahoo Inc.

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