Caixin
Oct 25, 2017 05:47 PM
BUSINESS & TECH

Tencent Trades ‘Honour’ for ‘Valor’ as It Eyes U.S. for Popular Game

"Arena of Valor" has already launched in a variety of Asian and European countries, including South Korea, Vietnam, the U.K. and France. Photo: IC

When is valor more important than honor?

The question may sound like one for philosophers or perhaps medieval scholars, but internet giant Tencent may be hoping a switch to the former from the latter will help its smash-hit game win over the world’s second-largest gaming market.

“Arena of Valor” is the official new name for a game until recently known in English as “Honour of Kings,” a spokeswoman from Tencent Holdings Ltd. confirmed to Caixin. The switch comes just three months after media outlets reported that Tencent was preparing a U.S. launch for the title, whose huge popularity in China has sparked debate over the game’s addictive nature.

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