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BUSINESS & TECH

Xiaomi Calls on Western Europe With Launch in Spain

By Yang Ge
Xiaomi's sales outside of China, including those of its highest-end model, the pictured Mi MIX 2, now account for 43% of its total, according to data from IDC. Photo: Visual China
Xiaomi's sales outside of China, including those of its highest-end model, the pictured Mi MIX 2, now account for 43% of its total, according to data from IDC. Photo: Visual China

Smartphone maker Xiaomi Inc. has entered Western Europe with the launch of its products in Spain, extending its worldwide footprint as global sales rapidly approach the level of domestic ones.

The Spanish debut brings Xiaomi’s global reach to nearly 40 countries, as the company tries to extend a nascent comeback following its early rapid rise, which was followed by an equally sharp decline due to issues with its products and sales networks.

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