Quick Take: Netizens Increasingly Willing to Pay for Video Content, Survey Finds
Netizens are becoming more willing to pay to view online videos, and are shifting from viewing content on computers to their smartphones, a recent survey found.
Nearly 43% of online video users were paid subscribers to some form of video service by the end of this year — 7.4 percentage points higher than the proportion last year, according to a report published Wednesday by the China Netcasting Services Association, the country’s largest industry organization of online video platforms.
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