Caixin
Nov 30, 2017 07:18 PM
BUSINESS & TECH

Quick Take: Netizens Increasingly Willing to Pay for Video Content, Survey Finds

The availability of subscriber-only content and the ability to skip advertisements were top two reasons given by subscribers to video services when they were asked why they handed over their cash. Photo: Visual China
The availability of subscriber-only content and the ability to skip advertisements were top two reasons given by subscribers to video services when they were asked why they handed over their cash. Photo: Visual China

Netizens are becoming more willing to pay to view online videos, and are shifting from viewing content on computers to their smartphones, a recent survey found.

Nearly 43% of online video users were paid subscribers to some form of video service by the end of this year — 7.4 percentage points higher than the proportion last year, according to a report published Wednesday by the China Netcasting Services Association, the country’s largest industry organization of online video platforms.

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