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BUSINESS & TECH

Apple Bests Xiaomi in ‘Mi Pad’ Trademark Battle

By Coco Feng
Xiaomi Inc. was dealt a setback in its effort to expand into Europe when an EU court ruled that the company couldn't use the name
Xiaomi Inc. was dealt a setback in its effort to expand into Europe when an EU court ruled that the company couldn't use the name "Mi Pad." Above, Xiaomi founder and CEO Lei Jun speaks about his company's products at an event in Beijing. Photo: Visual China

A European Union court has agreed to Apple Inc.’s request to block Chinese rival Xiaomi Inc. from using its trademark “Mi Pad” for Xiaomi tablets sold in the EU, saying the name is too similar to the U.S. tech giant’s “iPad.”

The trademarks “are highly visually and phonetically similar,” the EU General Court in Luxembourg, the region’s second-highest court, ruled Tuesday.

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