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Ford Looks for Alibaba Magic in New China Tie-Up

Ford is a relatively small player in China due to its late arrival, and has seen sales slow in 2017 after several years of rapid growth as it plays catch-up to more established foreign rivals. Photo: Visual China
Ford is a relatively small player in China due to its late arrival, and has seen sales slow in 2017 after several years of rapid growth as it plays catch-up to more established foreign rivals. Photo: Visual China

Ford Motor Co. and leading Chinese e-commerce firm Alibaba on Thursday announced a major strategic collaboration in online car-related services, as the U.S. auto giant seeks to revive its flagging sales in the world’s largest car market.

Under their new three-year agreement, the pair will initially explore new opportunities in the car retailing experience, from pre-sales to test-drives and financial leasing options, Alibaba Group Holding Ltd. said in its announcement of the partnership. Ford will collaborate with Alibaba’s cloud computing unit, its computer operating system, Alimama digital marketing arm and its popular Tmall business-to-consumer (B2C) online shopping mall.

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