Caixin
Dec 22, 2017 05:54 PM
SOCIETY & CULTURE

China’s Wine Glass is Half-Empty

Women harvest grapes at the Silver Heights Vineyard in the Ningxia Hui autonomous region. Due to China’s climate, many vineyards have to bury their vines during the winter and then replant them in the spring, which increases the sophistication of Chinese wine-making. Photo: Silver Heights Vineyard
Women harvest grapes at the Silver Heights Vineyard in the Ningxia Hui autonomous region. Due to China’s climate, many vineyards have to bury their vines during the winter and then replant them in the spring, which increases the sophistication of Chinese wine-making. Photo: Silver Heights Vineyard

China’s growing upper middle class and affluent population — which McKinsey & Company has projected will grow from 43.5 million people in 2012 to 225 million in 2022 — have shown that they have a taste for the finer things in life.

This group’s demand for high-end products will see them account for a whopping 44% of global luxury sales in the next few years, according to McKinsey.

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