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BUSINESS & TECH

Folli Follie To Open 50 New China Stores

Folli Follie's plan to expand in China comes as more Chinese customers are buying entry-level luxury goods at home rather than abroad. Above, a Folli Follie fashion boutique is seen in Yichang, Hubei province, in August 2015. Photo: IC
Folli Follie's plan to expand in China comes as more Chinese customers are buying entry-level luxury goods at home rather than abroad. Above, a Folli Follie fashion boutique is seen in Yichang, Hubei province, in August 2015. Photo: IC

Greek jewelry- and timepiece-maker Folli Follie plans to open 50 new stores in China next year, showing a renewed faith in a market in which its presence has shrunk in recent years.

Twenty of the locations will be directly operated by the company, five to seven of which will become its flagship stores in major Chinese cities, including Beijing, Shanghai and Shenzhen, Folli Follie China Director Connie Law told Caixin.

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