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BUSINESS & TECH

BreadTalk Aims to Make Dough With Taiwan Bakery

A baker sets out buns in a BreadTalk store in Shanghai in October 2016. Photo: IC
A baker sets out buns in a BreadTalk store in Shanghai in October 2016. Photo: IC

Singaporean food-and-beverage firm BreadTalk Group Ltd. is set to help launch a Taiwan-based bakery chain on the Chinese mainland, as the group seeks to diversify its brand amid stale performance from its own bakery business.

BreadTalk has agreed to form a joint venture with Wu Pao Chun Food Ltd. to open Wu Pao Chun locations in Shanghai later this year, followed by outlets in Beijing, Shenzhen and Guangzhou, according to a BreadTalk announcement.

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