Quick take: Launches Spanish E-Commerce Platform

Photo: Caixin
Photo: Caixin

Online retailer Inc. has launched a Spanish-language e-commerce platform, which the company says will serve the world’s approximately 400 million Spanish speakers. Chairman and CEO Richard Liu was in Madrid on Monday to introduce the new website, Joybuy, which had been launched just days before and now offers more than 100,000 products.

It is’s fourth foreign-language e-commerce site, following its English, Russian and Indonesian platforms, as the firm seeks to expand overseas.

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