May 21, 2018 06:49 PM

Baidu Shares Sink After Key Executive Steps Aside

Lu Qi, then chief operating officer of Baidu, speaks during the first Xiaomi IoT Developer Conference in Beijing on Nov. 28, 2017. Photo: IC
Lu Qi, then chief operating officer of Baidu, speaks during the first Xiaomi IoT Developer Conference in Beijing on Nov. 28, 2017. Photo: IC

Shares of the Nasdaq-listed Baidu Inc. plunged about 9.5% on their Friday close, the sharpest fall in almost three years, after the search giant announced a key executive will step aside.

Lu Qi, a Microsoft Corp. veteran, can no longer work full-time in China for “personal and family reasons,” according to a company statement on Friday. 

The 56-year-old is a noted expert in artificial intelligence who graduated from Carnegie Mellon University in the U.S. He joined Baidu as president and chief operating officer in January 2017, repositioning the struggling search giant’s business to focus on artificial intelligence (AI), cloud computing and autonomous driving.

Lu also took charge of the spinoff and disposal of various units, including mobile health care, food delivery and on-demand services, as well as handling the listing of iQiyi Inc., China’s version of Netflix.

Lu will remain a vice chairman at Baidu, and the changes will take effect in July.

Lu was “instrumental to Baidu’s transition to becoming an ‘All in AI’ company,” Credit Suisse analyst Thomas Chong wrote in a note. While this strategy will remain unchanged, “visibility is needed about execution” of new initiatives after the personnel reshuffle, he said.

Since Lu’s appointment, Baidu’s shares — which closed at $253.01 after news of his move — have jumped more than 50%, and revenue and net income have both increased, Bloomberg reported.

Total Baidu revenue was 84.8 billion yuan ($13.3 billion) in 2017, up 20% from 2016, while net income was 18.3 billion yuan, up 36.4%

Lu might have faced internal resistance to his high-profile organizational restructuring and his open communication style, according to Chinese media reports that cited internal sources.

During Lu’s reign, he organized a regular feedback meeting in which employees could raise any issues they had with him face-to-face. The meetings usually lasted for 90 minutes and involved another key manager who would help respond.

“This was a ‘milestone’ change in Baidu’s corporate culture. Such open discussions were impossible before Lu came on board, and he came across as a person who didn’t turn his back on thorny issues and was candid in his answers,” Chinese tech news site 36kr quoted a Baidu employee as saying.

Baidu said it has appointed Wang Haifeng as senior vice president and new general manager of its AI division. President Zhang Yaqin will take on more responsibilities, such as overseeing the firm’s Apollo driverless-vehicle platform.

The search giant has seen a series of corporate personnel shake-ups since last year. Wang Jin, former head of the autonomous-car unit, resigned in March 2017 to set up his own driverless-car venture. 

That same month, Baidu also lost to Silicon Valley Andrew Ng, chief scientist and co-creator of Google’s machine learning system, while rival Tencent Holdings Ltd. hired Zhang Tong, the then-deputy director of Baidu’s Big Data Lab, to become head of Tencent’s AI team.

A previous version of this story incorrectly reported the title that Lu will retain at Baidu.

Contact reporter Jason Tan (

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