Caixin
Nov 01, 2018 07:53 PM
BUSINESS & TECH

After Rebuff, Top Chinese Marketing Firm Takes Second Shot at North America

Blue Focus’ headquarters in Beijing in November 2016. Photo: IC
Blue Focus’ headquarters in Beijing in November 2016. Photo: IC

* BlueFocus’ Vision 7 unit plans to pay $30 million up front for Eleven Holdings

* If successful, the deal could become one of the largest of all time for a Chinese media company

(Beijing) — BlueFocus, China’s largest public relations and marketing firm, said it will buy U.S. peer Eleven Holdings Inc. for up to $80 million, moving ahead with a global expansion despite Washington’s veto of a similar proposed purchase earlier this year.

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