Caixin
Caixin Global – Latest China News & Headlines

Home >

TRENDING
Hepatitis C Epidemic Erodes a Village’s Reputation for Longevity
Trump Says Apple’s Cook Concerned About Losing Edge to Samsung With Tariffs
Xiaomi, Oppo, Vivo to Launch Cross-Platform ‘AirDrop’
LATEST
As China Rolls Out Commercial 5G, Experts Are Split on Take-Up Speed
Interest Rate Reform May Benefit Bigger Companies More, Economists Say
Sanctions-Hit Huawei to Open New R&D Centers in Russia: Reports
Xiaomi, Oppo, Vivo to Launch Cross-Platform ‘AirDrop’
Trump Says Apple’s Cook Concerned About Losing Edge to Samsung With Tariffs
Hepatitis C Epidemic Erodes a Village’s Reputation for Longevity
Cathay Pacific CEO Hogg Resigns Amid Hong Kong Protests
Ninebot’s New Scooter Can Drive Itself Back to Charging Stations
Oppo to Unveil New Smartphone With 20x Zoom
Chinese Companies Usher in Age of Synthetic Meat
Record-Smashing Chinese Animation to Get Overseas Releases
WTO to Arbitrate China’s Complaints About U.S. Solar-Cell Tariffs
Vipshop Stock Soars After Q2 Results Beat Expectations
Japan Replaces China as Largest Holder of U.S. Government Debt
Huawei’s First 5G Commercial Phone Gets Warm Response Despite Limited Networks
AI Startup Plans IPO at Value of at Least $1 Billion — in China
Alibaba Q2 Revenue Jumps 42%, Beating Estimates But Slower Than Year Earlier
Baidu’s $66 Billion Dive Knocks It Out of China’s Internet Top 5
Beijing Grants Foreign Investors Wider Access to Entertainment Industry
Tencent-Backed Maoyan Turns Profit on Strong Ad Growth

By Han Wei / Jan 18, 2019 03:23 AM / Business & Tech

Photo: VCG

Photo: VCG

A high-profile advertising campaign launched by China Central Television, the state broadcaster, is under investigation by the state market watchdog for allegedly violating the Advertising Law and misleading consumers.

The State Administration of Market Regulation ordered its Beijing bureau to investigate CCTV’s National Brand Program following consumer complaints, the agency said Thursday in a statement published on its website.

The National Brand Program was launched by CCTV in 2016 as a major advertising project to heavily promote about two dozen brands including home appliance makers, e-commerce providers and food producers through TV commercials each year. The program also became a major source of CCTV’s advertising revenue.

However, the program has sparked debates over whether the broadcaster violated the advertising and market competition law by implying state endorsement to brands that bid to be included in the advertising program.

In a separate statement, the market regulation administration said media pitching “national brands” in advertisements misleads customers while hurting fair competition.

Share this article
Open WeChat and scan the QR code
Copyright © 2019 Caixin Global Limited. All Rights Reserved.