Caixin
Caixin Global – Latest China News & Headlines

Home >

TRENDING
WeWork Putting the Brakes on China Push: Report
Tencent-Backed E-Book Platform Partners With Disney for ‘Star Wars’ Project
Tesla’s China Plant Is Hooked Up to State Grid Power Supply
LATEST
Tencent-Backed E-Book Platform Partners With Disney for ‘Star Wars’ Project
iQiyi Looks to AI to Force-Feed Ads to Viewers
Popular Walking App Accused of Financial Fraud
WeWork Putting the Brakes on China Push: Report
‘No New Progress’ on Zotye Joint-Venture With Ford
Qutoutiao’s Online Literature Unit Gets $100 Million Windfall
NBA’s China Crisis Has Already Caused ‘Substantial’ Losses, Commissioner Says
Northern China Aims to Curb Toxic Air Pollution by 4% This Winter
China’s Economic Growth Dips to New Nearly Three-Decade Low
Tesla’s China Plant Is Hooked Up to State Grid Power Supply
Didi Pushes Further Into Latin America With Eye on Costa Rica
Homeowners Demand Refunds After Developer Cuts Prices
Controversial WeChat Public Account Operator Eyes High-Tech Board IPO
Burgeoning Online Marketplace in Crisis After Luring New Shoppers With Merchants’ Money
Huawei Posts Strong Revenue Growth Despite U.S. Export Ban
Ant Financial Seeks Loan of as Much as $3.5 Billion at Lower Rate
China Freezes Some Social Media, Mobile Payment Accounts in Myanmar Cross-Border Fraud Crackdown
Popular Translation App Youdao Downsizes New York IPO
Popular Alibaba-Backed Social E-Commerce App Returns After Months-Long Absence
Cheap-Phone Maker Realme Eyes Upscale Turn With Pricey New Handset

By Han Wei / Jan 18, 2019 03:23 AM / Business & Tech

Photo: VCG

Photo: VCG

A high-profile advertising campaign launched by China Central Television, the state broadcaster, is under investigation by the state market watchdog for allegedly violating the Advertising Law and misleading consumers.

The State Administration of Market Regulation ordered its Beijing bureau to investigate CCTV’s National Brand Program following consumer complaints, the agency said Thursday in a statement published on its website.

The National Brand Program was launched by CCTV in 2016 as a major advertising project to heavily promote about two dozen brands including home appliance makers, e-commerce providers and food producers through TV commercials each year. The program also became a major source of CCTV’s advertising revenue.

However, the program has sparked debates over whether the broadcaster violated the advertising and market competition law by implying state endorsement to brands that bid to be included in the advertising program.

In a separate statement, the market regulation administration said media pitching “national brands” in advertisements misleads customers while hurting fair competition.

Share this article
Open WeChat and scan the QR code