Caixin Global – Latest China News & Headlines

Home >

Chinese Company Found Guilty of Making Jaguar Land Rover Copycat Is Appealing
Streaming Video Leader Bilibili Tries to Assuage Users After Massive Code Leak
Starbucks China Rival Luckin Coffee Files for U.S. Listing
Former Guizhou Governor Gets 20 Years in Prison and $26 Million in Fines for Corruption
Tencent-Backed Private Healthcare Platform Raises $250 Million
Investors Give Thumbs Down to China Mobile, Unicom Earnings
China’s Civil Code Could Include Tightened Provisions on Gene Editing
Seven Companies to Start Selling First Funds for High-Tech Board Stocks
Top Chinese Prosecutor Says It Ordered Former Interpol President’s Arrest
‘Avengers’ Fans Swarm Chinese Cinemas for Premiere
Beijing’s New Airport Invites Fierce Competition for Seoul and Paris Routes
Local Governments Report Upbeat Economic Data
Electronics Giant TCL Posts Strong Revenue Growth After Reorganization
Fosun Chairman Tells Jack Ma He’s Been ‘Thinking About Succession’
High-Tech Board Publishes ‘Common Problems’ It’s Seen in Applications So Far
China’s State Firms Report Solid Performance
Draft Revision to Securities Law Adds New Section for High-Tech Board
Power Grids Face Stricter Price-Setting Oversight
EV Explosions Spark Safety Concerns
Popular KMT Politician Fuels Speculation Over Run for Taiwan’s Top Office in 2020
China’s Tax Cuts Total $50 Billion in First Quarter
Hainan Officials Given 'Demerits' for Damaging Environment
China’s Bike-Sharing Startup Ofo Is Being Booted From Singapore

By Han Wei / Jan 18, 2019 03:23 AM / Business & Tech

Photo: VCG

Photo: VCG

A high-profile advertising campaign launched by China Central Television, the state broadcaster, is under investigation by the state market watchdog for allegedly violating the Advertising Law and misleading consumers.

The State Administration of Market Regulation ordered its Beijing bureau to investigate CCTV’s National Brand Program following consumer complaints, the agency said Thursday in a statement published on its website.

The National Brand Program was launched by CCTV in 2016 as a major advertising project to heavily promote about two dozen brands including home appliance makers, e-commerce providers and food producers through TV commercials each year. The program also became a major source of CCTV’s advertising revenue.

However, the program has sparked debates over whether the broadcaster violated the advertising and market competition law by implying state endorsement to brands that bid to be included in the advertising program.

In a separate statement, the market regulation administration said media pitching “national brands” in advertisements misleads customers while hurting fair competition.

Share this article
Open WeChat and scan the QR code
Copyright © 2017 Caixin Global Limited. All Rights Reserved.