Suning.com, one of China’s largest retailers, has acquired 37 outlets from Wanda Department Stores for an undisclosed amount, according to a press release distributed on Tuesday. Wanda Department Stores operates as a subsidiary of Chinese conglomerate Dalian Wanda Group.
Suning Chairman Zhang Jindong announced the takeover in a Lunar New Year company meeting, saying the move will help facilitate Suning’s efforts to build an integrated retail scene that provides service coverage “from online to offline,” according to the press release.
Suning said the move is an important part of its 2019 strategy and the 37 department stores are mostly located in first- and second-tier cities and have more than four million member-customers, according to the press release.
In recent years, Chinese giants from Alibaba to Tencent have been making heavy investments in retail space, with a focus on digitizing physical retail stores to integrate consumers’ online and offline experiences.
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