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Record E-Commerce Sales Boost Chinese Home Appliance Market: Report

By Zhao Runhua / Jul 30, 2019 11:57 AM / Business & Tech

Photo: VCG

Photo: VCG

E-commerce’s contribution to China’s domestic consumption of home appliances has grown to record levels, according to a report published Monday by a research group under the Ministry of Industry and Information Technology.

Chinese consumers splashed out 429.7 billion yuan ($62.4 million) on home appliances in the first six months of 2019, with more than 40% of orders placed online, the report said. That proportion is up 7.5 percentage points compared with the same period last year, marking e-commerce’s greatest ever contribution to the sector’s sales.

While sales of traditional appliances like TVs and washing machines declined, products that are new to many Chinese consumers — such as dishwashers, electronic face cleansers, and robot vacuum cleaners — enjoyed strong growth, the report also shows.

JD.com, the Chinese e-commerce giant that started out as a seller of consumer electronics, maintained its dominant market share during the first half of the year, with Suning.com and Alibaba’s Tmall platform ranking second and third, respectively.

Contact reporter Zhao Runhua (runhuazhao@caixin.com)

Related: China Seeks to Bolster Car, Electronics Sales as Growth Slows

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