Oct 11, 2019 08:54 PM

Finance Watchdog Targets Aggressive Credit Card Marketing by Banks

Photo: IC Photo
Photo: IC Photo

China’s banking watchdog will crack down on aggressive credit card marketing to vulnerable groups — including college students — as it tightens the screws on consumer finance.

Some banks have aggressively promoted credit cards to low-income people and high-risk clients, the China Banking and Insurance Regulatory Commission (CBIRC) said in a notice (link in Chinese) Thursday.

This includes banks targeting college students who generally do not have the means to repay their loans, failing to police credit limits once people are signed up, and extending excessive credit to clients who are already indebted to other lenders.

The move aims to improve banks’ ability to protect consumer rights and to create a fair and just market order, the CBIRC said in the notice. Financial institutions are instructed to evaluate themselves and report to the CBIRC’s regional offices before Nov. 30. Those will in turn implement spot checks and report to the CBIRC’s Financial Rights Protection Bureau before Dec. 15.

Banks started issuing credit cards to college students in 2003, but the China Banking Regulatory Commission (CBRC) — which in 2018 merged with China’s insurance regulator to become the CBIRC — banned the practice in July 2009 amid surging bad loans that were impacting the credit of students.

But college students found new sources of poorly regulated loans when internet finance began to take off around 2015, allowing them to borrow from online lending platforms and e-commerce sites. In order to crowd out illegal lending platforms, former CBRC chairman Guo Shuqing in 2017 told commercial banks to explore providing proper financing services for university students. Several major banks, including the “Big Five” state-owned commercial banks, restarted campus consumption loan operations — mostly through issuing credit cards.

The Hubei branch of the CBIRC said last month that it would urge banks to lend between 8 billion yuan ($1.13 billion) and 10 billion yuan to college students in the central province, which would amount to around 5,000 yuan per student, in a bid to crowd out loan sharks. A staffer with China Construction Bank Corp., who asked not to be named because she was not authorized to speak to the press, complained that this was an unreasonable request because there’s no proper risk prevention system in place.

“Consumer finance can be easily stimulated by over-marketing,” Liu Chengqing, executive director of research institute the Chinese Academy of Financial Inclusion, previously told Caixin. “China is counting on consumption to drive economic growth, but relying on overspending by low-income groups could be dangerous.”

Contact reporter Liu Jiefei (, editor Flynn Murphy (

You've accessed an article available only to subscribers
Share this article
Open WeChat and scan the QR code