Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

HSBC Shares Fall to Lowest Since 2009 As Investors Fret About Financial Crimes Report
Huawei Cuts R&D Investment and Jobs in Australia Amid Tech War
Tencent’s Navigation App Plans to Add Taxi-Hailing Feature to Compete with Baidu Maps, Alibaba-Backed Amap Healthcare Unit Plans Hong Kong IPO
Hong Kong-Headquartered Plant-Based Food Producer Green Monday Closes $70 Million Funding Round
China-focused IDG Capital in Market For New $550m Venture Fund
Students at a Xi’an University Scream Over Quarantine Conditions
Industrial Drone-Maker Jouav Navigates Tech Tensions With IPO Plans
Trending in China: Reality TV Goes Viral for All the Wrong Reasons as Star Picks Endangered Flower
Can Baidu Make ‘Traffic Jams a Thing of The Past’ and Turn Finances Around?
Will Beijing’s Crackdown on E-Commerce Illegal Sales Save Yangtze River Wildlife?
China-focused Northern Light Looks to Raise $375m for New VC Fund
China Looks to Overhaul State Health Insurance System
Gree’s E-Commerce ‘New Retail Strategy’ Goes From Strength to Strength as $175m Worth of Products Sold in Single Event
Trending in China – Clothing Company Picks Fight With Shaolin Kung Fu Monastery
Trending in China: Medical Drama Salutes Pandemic Heroes but Stirs Sexism Debate
Trending in China – Can Universities Stop Students Wasting Food And Keep Them Happy?
Alibaba Unveils Delivery Robot to Meet ‘Last-Mile’ Demand
Alibaba Launches Palm-Sized Cloud Computer With ‘Almost Unlimited Computing Resources’
China’s National Science Academy Vows to Close Tech Gaps in 10 Years
Bilibili Wins Exclusive Rights to Stream League of Legends Championship

By Zhao Runhua / Dec 09, 2019 05:25 PM / Business & Tech

Photo: VCG

Photo: VCG

Chinese video platform Bilibili, known for its content targeting younger audiences, is hoping to boost its performance by expanding its esports offering.

A statement by the company announced on Friday it had won a “competitive bidding process” to be the sole broadcaster in China of the popular online multiplayer game League of Legends’ (LoL) annual World Championship between 2020 and 2022.

74 million viewers in China watched this year’s LoL World Championship on the short-video app Kuaishou.

Bilibili did not disclose the price of the bid and the company did not respond to a Caixin query regarding who the company bid against. Reuters reported that the three-year contract was worth 800 million yuan ($113.7 million).

Esports is the most active of Bilibili’s gaming-related content categories and is growing rapidly, the company said. Observers say the surge will continue as game makers create new products to attract and retain participants.

“In 2020 LoL will formally release its mobile version with shorter single game duration, (which) will provide an intense gaming experience and new opportunities such as creating the first batch of professional mobile LoL teams in China,” an esports investor who goes by Meng told Caixin. Meng said he and his friends are weighing new investment and gamer recruitment.

Related: Kuaishou Reports Strong Esports User Data Thanks to League of Legends

Share this article
Open WeChat and scan the QR code