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ByteDance Eyes Tencent, NetEase With Key Gaming Appointment

By Ding Yi / Feb 17, 2020 05:15 PM / Business & Tech

Photo: VCG

Photo: VCG

TikTok creator ByteDance will name an executive to exclusively oversee its nascent gaming business, as it looks to grab a slice of China’s lucrative mobile game market dominated by giants like Tencent and NetEase, Reuters reported Friday, citing sources familiar with the matter.

One source told Reuters that Yan Shou, currently the head of strategy and gaming, will zero in on the latter, which the firm wants to grow into a major revenue stream. Another source told Reuters that the gaming division is already working on several full-fledged games.

The news comes as domestic media report that the fast-growing unicorn is planning to roll out a title it hopes can match the huge success of Tencent’s “Honor of Kings.”

In January, Bloomberg reported that ByteDance had built a team of more than 1,000 game developers and had purchased several studios and exclusive distribution rights to some titles.

In March 2019, the Beijing-based company acquired Shanghai-based mobile game developer Mokun Technology, the South China Morning Post reported. The acquisition took place one month after it launched mini-games on its domestic short-video platform in its maiden foray into the gaming sector.

Contact reporter Ding Yi (yiding@caixin.com)

Related: ByteDance-Owned Apps See Sharp Surge in China Downloads Amid Outbreak

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