Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Chinese Electric Vehicle Startup Xpeng Receives Investment to Build Production Base in Guangzhou
Video Site Operator Mango Plans to Raise $660 Million to Expand Content Library
Chinese Biotech Firm Creative Biosciences Raises $88m From IDG, CDH, Others
Alibaba’s Ant Group Launches Blockchain-Based Platform to Streamline Cross-Border Trade
Trending in China: Mission Impossible? Young Environmental Hero Tries To Clean Up Tibet
Chinese Online Travel Agency Sees Revenue Plummet As Covid-19 Fallout Lingers
Chinese Supply Chain Provider Xingyun Closes $200m in a Series C Round
Chinese EV Charging Operator Star Charge Nabs $125m Co-Led by Schneider, CICC
Trending in China: One of China’s Weirder Poverty Alleviation Programs Goes Viral with 100m Plus Views
Chinese Carmaker Geely Signs Driver-Assistance System Deal with Mobileye
Chinese Genomics Company BGI to Provide Ethiopia with Coronavirus Testing Kits Made at African Plant
Trending in China: Autumn Milk Tea – Cynical Marketing Strategy or True Friendship?
IFC Mulls $80m Loan to Chinese Pig Rearing Firm Guangxi Yangxiang
Short Video Firm Kuaishou Optimizes Its E-Commerce By Connecting Livestreamers With Quality Products
Segway Owner Set to Make History With Shanghai IPO
BMW’s Use of High-Density Batteries Raises Safety Concerns
ByteDance Applies for Chinese Tech Export License as TikTok Negotiations Continue
Trending in China: Macau Eases Travel Restrictions but Will Covid-19 Tests Kill People’s Travel Bug?
Alibaba Subsidiary Cainiao Pushes Into Malaysia With Cross-Border Delivery Service
Trending in China: School Throws Away Students’ Food Deliveries To Force Use of Canteen
Smartisan Founder Announces Push Into E-Commerce With Eye on Livestreaming Sales

By Ding Yi / Mar 20, 2020 01:44 PM / Business & Tech

Photo: VCG

Photo: VCG

Luo Yonghao, founder of the niche and debt-ridden Chinese smartphone brand Smartisan, has announced plans to move into live-streamed e-commerce, a sector that has boomed as the ongoing Covid-19 pandemic has diverted shoppers away from physical stores and toward online shopping websites.

The tech entrepreneur’s plan comes as many of China’s brick-and-mortar retailers turn to livestreaming to promote and sell their products to offset virus-related losses, which has caused plants and stores to shut down as people stay at home.

According to a statement published Thursday on his personal WeChat account, Luo said that his team will initially focus on selling digital products, “cultural” and “creative” products, books, and groceries via livestreamed broadcasts.

The high-profile businessman, who was once hailed for his savvy marketing skills, did not specify which online platforms he will use.

Currently, China’s livestreaming e-commerce market is dominated by Taobao Live — a livestreaming arm of e-commerce giant Alibaba — and several short video platforms such as Douyin and Kuaishou.

The number of channels and individual live-streams conducted for product sales and promotions on Taobao Live respectively ballooned 100% and 110% year-on-year during the period between January and Feb. 18, according to data Alibaba provided to Caixin.

Alibaba largely attributed the strong growth to Taobao Live’s Feb. 10 decision to remove some of the requirements physical stores must meet in order to do business on the platform amid the outbreak.

In November, Luo was placed on a government blacklist barring him from purchasing luxury goods and services such as booking flight tickets and staying in upscale hotels after a Smartisan subsidiary he controls was unable to complete a payment of an undisclosed sum to an electronics company.

Contact reporter Ding Yi (

Related: Debt-Ridden Smartphone-Maker’s Eccentric CEO Placed on ‘Restricted Consumption List’

Share this article
Open WeChat and scan the QR code