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Who Needs Real Makeup? Megvii AI Gives Consumers Virtual Makeovers

By Ding Yi / Apr 17, 2020 06:06 PM / Business & Tech

Artificial intelligence specialist Megvii Technology is giving department store makeup counters and cosmetics shops a run for their money.

The upstart AI company has unveiled AI-powered technology that allows consumers to virtually try on cosmetics.

The tool, named FaceStyle, is able to show makeup effects after scanning users’ faces, the program’s product manager Wu Lingling said during a live-streamed launch event held on Wednesday.

Wu said the technology can not only help consumers find cosmetics that suit their faces but also can enhance marketing efficiency for sellers.

Skincare enthusiasts also need not feel left out, Wu said, as FaceStyle also provides personalized skincare recommendations after analyzing users’ skin conditions.

Beijing-based Megvii said that FaceStyle can be integrated into existing apps or mini programs, Wu added.

Contact reporter Ding Yi (yiding@caixin.com)

Related: U.S.-Blacklisted Chinese AI Firm to Seek Hong Kong IPO Approval: Report

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