With China's National Day and Mid-Autumn Festival holidays fast approaching, the room rates of Shanghai Disneyland Hotel have soared to 7,000 yuan ($1,028) per night, when they cost around 3,000 yuan on “regular” days.
What's the story?
According to Caijing, a reporter checked prices for a stay from Oct. 2 to Oct. 3 online yesterday (Sept. 29) and found the price of a “Deluxe Park View room” for one night was 7,753 yuan. The “Official Direct Sales” price of 5,479 yuan was already “fully booked.”
Today, the Shanghai Disney Resort's official website showed that all room types on Oct. 2 are now marked “unavailable”.
Shanghai Disney Hotel is not the only hotel that has increased prices. The average price for hotel reservations during the National Holidays is nearly 20% higher than last year, especially in Zhejiang province, which consistently ranks among the top domestic travel destinations. During the National Day, hotel reservations exceeded the same period last year by 30%.
What are people saying online?
Although some netizens marvel at such high prices, most people said they could understand such price variation. "The high price of the resort is determined by supply and demand, and it is also very convenient to take the subway to Disney if you live elsewhere."
Another popular comment focused on what lies behind the fee hike. “This case shows that China has more and more people with high spending power. Diversified social needs and diversified service supply are good. These foreign amusement facilities have taken the lead, but the domestic ones can catch up. As long as it does a good job, the market is there.”