Dec 29, 2021 07:42 PM

Kuaishou Partners With China Delivery Giant to Take On TikTok Twin Douyin

Photo: VCG
Photo: VCG

Chinese short video platform Kuaishou is upping the ante in its expansion into local lifestyle services with an agreement with on-demand services and food delivery giant Meituan, as the TikTok-like app struggles to become profitable in a rapidly changing policy environment.

The deal will see Meituan — which has been snared in a government crackdown on tech giants’ anti-competitive practices — launch a mini program on the Kuaishou platform, through which its merchants can directly sell their products and services, give out coupons and provide after-sale services to Kuaishou users, according to a statement released on Monday.

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